Why Email Marketing is Essential for Small Businesses

Jul 23

When polled, most mom entrepreneurs that follow Hustle Like a Mom on IG, read our Sunday Share emails or even those thar are part of HLAM Inner Circle would prefer a workshop on social media vs email marketing.

While social is a great layer for growth for mompreneurs, email will always win the ROI game.

Let me say that louder and in bold font, for the momprenerus in the back …

EMAIL IS THE UNDISPUTED REVENUE QUEEN FOR SMALL BUSINESSES.

Why?

Nobody is thinking about your business - you must remind them. Show photos, share Behind-the-Scenes prep for the season, link to your blog, share press, share best sellers, share testimonials .... and then do it again and again
Email is Intimate - you'll earn more $$$ from consistent emails than consistent posting. If you have to choose, you want to spend more time drafting phenomenal emails that get into someone’s inbox. Threads, IG, TikTok you are not guaranteed to have everyone see your content. Email is a whole different relationship.

You Own The List - when social platforms crash you are left with no assets. Emails are golden because someone has willingly agreed to “date” you. Mayve they haven’t committed to “marriage’ i.e. a purchase of your goods/services, but it’s your job thru copy/visuals/constant showing up woo them.

Drop a comment and let me know how often you send emails.

Or let me know what’s holding you back from starting your email marketing (aka love letters to your community of potential buyers) now?

Pamela Pekerman