Budget-Friendly Marketing Strategies for Mom-Owned Businesses
As a savvy mompreneur, you understand the value of your time and money. Growing a business as a self-funded solopreneur can feel overwhelming, especially when it comes to marketing your brand.
However, there’s a mix of creative and cost-effective marketing strategies you can use to effectively promote your brand without putting a strain on your wallet.
Leverage the Power of Social Media
With billions of users on various social media platforms, tapping into any of the virtual communities can be a budget friendly marketing tool. Here are some cost-friendly tips for leveraging social media to market your brand:
Choose the Right Platforms: Instead of trying to maintain a presence on every social media platform, focus on the ones where your target audience is most active.
Create Engaging Content: Quality content doesn't have to come with a hefty price tag. Use free tools like Canva or Adobe Spark to design eye-catching graphics, and take advantage of smartphone cameras to capture authentic photos and videos.
Engage with Your Audience: Building relationships with your followers doesn't require a budget. Take the time to respond to comments, ask questions, and initiate conversations. Engaging with your audience not only strengthens relationships but also increases brand visibility.
Bonus Tip: Engage with audiences of businesses that are parallel to yours for more visibility. Example: If you’re a photographer, engage with a florist’s page. If you sell skincare, engage with a makeup brand. Chances are the same audience that needs that service, will need yours too.
Utilize User-Generated Content: Encourage your customers to create content featuring your products or services. User-generated content not only provides social proof but also serves as free advertising for your brand. Consider hosting a contest or giveaway to incentivize participation.
Optimize Your Profile: Make sure your social media profiles are fully optimized with relevant keywords, a clear description of your business, and a link to your website. This helps users find you more easily and increases your visibility in search results.
Remember, consistency and authenticity are key to building a strong online presence in the social media world and attracting loyal customers.
Harness the Potential of Email Marketing
Building a subscriber list is 1 of - if not THE best marketing tool, that statistically brings in the best ROI.
Create something valuable that solves a problem for your audience that followers can only get when they sign up to your email list.
Some examples: a tipsheet, a style guide, or a coupon.
Engage with your audience via email regularly! A mistake many business owners make with email marketing is to only email their list ONLY when they have something to sell. In a crowded inbox, you need to give your audience a reason to open your email. Sending regular content that provides value builds the KNOW, LIKE, TRUST factor, and improves your open rates, so when you do have something to sell - your audience is more likely to open your email (and to hit the “Buy Now” button).
At Hustle Like A Mom, we are always recommending email marketing, and our founder, Pamela Pekerman, takes a lot of care in her Sunday Share emails each week.
If you haven’t signed up to our email list - you can do so here.
Collaborate with Micro-Influencers
Influencers don't always come with a hefty price tag. Sometimes there’s an opportunity to reach new audiences through strategic influencer collaborations.
Offer value in other ways, such as gifting products or services.
Create Compelling Content
Content is king, and as a mompreneur, you have unique stories to share. Different content types will help you share those stories creatively and effectively.
Be genuine, relatable, and always focused on adding value to your audience's lives. You can keep your audience engaged, attract new followers, and establish yourself as the expert by mastering a variety of content types, such as:
Blogs - a versatile and powerful way to share your journey as a mompreneur, providing insights, tips, and behind-the-scenes glimpses into your business. Blogs help with SEO, and give you extra content to recreate across all marketing channels.
Video content allows you to establish a more personal connection with your audience. Video content is important for social media and is more likely to get you in front of new audiences than a static post will.
User-Generated Content is newly popular, but it certainly relates to the audiences that appreciate real life reviews of products and services.
Ebooks and Guides that dive deep into specific topics related to your industry. These resources position you as an expert in your field and can be used as lead magnets to grow your email subscriber list.
Podcasts are beneficial where you can share stories and discuss relevant topics related to your audience. Podcasts allow you to connect with your audience on a personal level and build a loyal following.
You don’t have to start one of your own - start pitching to get on someone else’s podcast who has a similar audience to you!
DIY Photography and Graphics
Professional imagery can be expensive, but with the right tools and knowledge, you can produce stunning visuals for your brand on a shoestring budget. Discover DIY photography and graphic design tips to elevate your brand aesthetics. Canva has a free option that you can use to elevate your brand identity across your social media.
Host Webinars and Online Workshops
Webinars and workshops are excellent tools for showcasing your expertise and establishing your authority in your industry. Collaborate with other businesses to put together an experience your audience will be excited to attend.
Participate in Online Communities
One of the most impactful things you can do for your business, and yourself, is joining a family of mompreneurs, such as the Hustle Like A Mom’s Inner Circle. Being part of online communities not only helps you stay informed but also allows you to build valuable connections.
Networking and relationship building is a solid cost effective way to get your brand new followers - and what better way than to join a group that can support you through the ups and downs of working momlife.
Learn more about the intimate and impactful program that is sure to be the best biz family you’ll ever have HERE
As a mompreneur, it's crucial to be resourceful in your marketing efforts. By using these budget-friendly strategies, you can effectively promote your brand without breaking the bank. Embrace creativity, engage your audience, and watch your business thrive, all while having the time and money to nurture what matters most - your family.